85% of people do not feel fully clean using only toilet paper. Cottonelle toilet paper and flushable wipes with CleaningRipples™ offer a superior clean. To boost confidence in the bathroom, we created Cottonelle’s Come Clean campaign, rooted in the idea that Cottonelle leaves you so clean you'll want to come clean about everything else. The campaign included tv spots and extended to social and digital, including a series of quick social videos.
