Nature’s Path Organics officially launched in US markets and wanted to deliver a message to consumers that organic foods can be both better-for-you and taste amazing.
Meet Brother Nature, the new spokesperson for Nature's Path. He’s got one job: take the best of what Mother Nature (his big sister) grows and make it taste delicious.
We created a new design system for the wellness food brand and launched an integrated campaign that included OLV, social and digital content.
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